PSL Brochure Portfolio – Michael Joyce Creative

I create unique design & digital experiences for brands with power.

BRIEF: FULL MONTHLY BROCHURE REDESIGN FOR PRINT AND DIGITAL RETAIL DISTRIBUTION

Established almost 30 years ago to distribute fragrance to the Pharmacy sector in Ireland, PSL has evolved & significantly expanded over the years. With an extensive & in-depth knowledge of the Health & Beauty Market, PSL has an accomplished track record of fostering brand growth and success.

Create a cohesive marketing strategy, maximising reach and engagement with the audience.

PSL prides itself on the trust they have developed with their trading partners through service, value for money, quality, and diversity of product range. With long-established trading partnerships and an intricate understanding of the health, beauty, and fragrance industry. My object was to revolutionise their print marketing strategies, save on annual costs and enhance efficiency across print and digital media platforms.

Combining traditional print media with digital enhancement

A key element of the brief was to develop a way to cut the company’s monthly/annual cost for their existing printed publications and coordinate a user friendly digital solution. This was achieved by reducing the brochure size format from a standard A4 model to a smaller variant, while maintaining the appropriate pagination. The outcome was a saving of over £70,000 per annum.

Thinking outside of the box to achieve a product that works across multiple media solutions

The original model showcased over 4,000 products within the framework. I created a new, modern, and modular grid solution for each page, ensuring product transparency. Each product image throughout the new model displayed a product code, thus enabling a cohesive digital solution.

The company’s digital sales rose by 35% in the first 3 months of distribution.

My recent selected work

MICHAEL JOYCE

Creative Design Specialist

I am a passionate and inventive creator of innovative marketing strategies and campaigns; accustomed to performing in deadline-driven, pressure environments with an emphasis on working within budget and to the highest design standards.

Address

11 Broagh Village, Castledawson. BT45 8FD, NI.

Call Me On

+44 77 435 81 724

Email Me @

michaeljoycecreative@gmail.com

Have a design idea in mind?

Let’s Talk!
My door is always open to discuss any future collaborations.