I create unique design & digital experiences for brands with power.
BRIEF: BRAND IDENTITY PROJECT FOR CONSULTANCY & CO-ORDINATION COMPANY
In the world of humanitarian aid, there are large and small associations who with commitment and dedication among comunities in developing countries, endevour to help them alleviate poverty and discomfort. Africa 4 People is this.
Brand Identity project for a consultancy and co-ordination firm specialising in humanitarian aid.
Four People believe that development is not gained solely by transferring money and goods, but through skills. New skills and experiences enable people to make the most of their culture and traditions and therefore create their own development. Traditions and culture are considered key resources in the development process, to make it sustainable without distorting the natural development of communities and their social, economic and cultural backgrounds.
My design journey and process
In June 2011 while attending the Glastonbury Festival, I met with with a group of Italian people who in turn became very good friends to this day.
Through a common affiliation and love for travel and culture, these people were experiencing something myself and my partner were very keen to pursue.
The group were known as 4People, a collective consultancy and co-ordination firm for companies. After some light partying into the night and beyond, we found ourselves being invited to share their experience firsthand.
Relationships bring out the best in an identity
I developed a new brand mark to be at the forefront of their new identity. Creatively drawing on my relationships and experience in my time in Kenya, I also created a bespoke range if sketchbooks and notepads which could be used on site.
I wanted the visual experience to be as natural, cultural and earthly as possible.
I used local companies in the production of these resources.
A full suite of branded material balancing ethos and aesthetic
As part of the rebrand, 4People wanted a cyclical Annual Report. The manual was developed in three languages. English, Italian and Spanish.
Fortunately I had quite a large resource of photography in my time at the Bala, most of which are used throughout the report.
I wanted the imagery to be the focal element and utilised subtle typographic usage to create balance between the two.
A visual journey of exploration.
As part of the rebrand, 4People wanted a cyclical Annual Report. The manual was developed in three languages. English, Italian and Spanish.
Fortunately I had quite a large resource of photography in my time at the Bala, most of which are used throughout the report.
I wanted the imagery to be the focal element and utilised subtle typographic usage to create balance between the two.
MICHAEL JOYCE
Creative Design Specialist
I am a passionate and inventive creator of innovative marketing strategies and campaigns; accustomed to performing in deadline-driven, pressure environments with an emphasis on working within budget and to the highest design standards.
Address
11 Broagh Village, Castledawson. BT45 8FD, NI.
Call Me On
+44 77 435 81 724
Email Me @
michaeljoycecreative@gmail.com
Have a design idea in mind?
My door is always open to discuss any future collaborations.